If you ask any ordinary person what they know about Search Engine Optimization – or SEO – they’ll probably tell you that you need to add lots of keyword to your website to get more website traffic. Keyword optimization is by far one of the most well known aspects of SEO and content optimization, but [...]
Mobile website use is constantly on the rise, and industry experts predict that mobile traffic will soon outnumber desktop traffic in just a couple years. Thousands of businesses are now creating mobile versions of their websites or responsive websites (that scale up or down depending on the device size), but re-designing your website for mobile [...]
Source: AppFolio.com
We’re often asked by people why we love designing websites in WordPress. There are many different types of Content Management Systems (CMS) out there, and they all have their advantages and disadvantages. Between WordPress, Drupal, ModX, and similar CMS platforms, we love WordPress websites best because…
Event tracking is used by placing a specific set of tags in your call to action code or other clickable graphic code to track valuable action and user types. Event tracking can be used in conjunction with your Analytics Goals in order to gain more valuable insight into the performance of your calls to action [...]
Google Analytics is a great tool, and you can gain tons of insight into user behavior, intent, site performance, and more. But what if you have campaigns that stretch over multiple social, offline, and web platforms; if you have high-profile call-to-actions; or you have a high-profile link that you’d like to especially track? You can [...]
In Google Analytics, have you ever wondered what the User Defined Reporting tool is? Creating a user definition is extremely useful for segmenting visitors and understanding trends as they relate to your Analytics Goals. User Defined Reporting allows you to attach labels to particular users in order to segment and track their behavior. It’s done [...]
WordPress is a really great CMS to house your website – it’s versatile, plugin-capable, and scalable. You can use WordPress as a non-technical beginner or an advanced programmer and make a pretty great looking website. But WordPress can be more prone to viruses than other CMS systems, which can cause problems – especially if you [...]
Google has made a number of changes in the last couple of years around promoting brands in terms of trust, including the now famous Vince Update of 2009, where a significant algorithm was made by Google to use large well-known brands as a source of trust for links. Google CEO Eric Schmidt gave his [...]
It can be a daunting task introducing SEO into a large organization that’s yet to know the value it can bring to its online presence. The challenge is made more complex by the sheer scope of brands and products it has, multiple language versions (for multinationals), the number of SEO programs needed, and the wide [...]
