Pay Per Click (PPC) Management, also known as “Paid Search” is a powerful way to boost your website’s traffic. For businesses in many industries, whether big or small, PPC can be your most powerful marketing asset. Pay Per Click Advertising is the only segment of online marketing that’s not based on gaining calculated “organic” search through keywords and link building alone. Through a process of placing ads in related search results and driving traffic to the primary website, PPC is the perfect compliment to Search Engine Optimization and Social Media Marketing.
Pay Per Click Marketing is a very involved and time consuming process, and those who simply ‘dabble’ in it part time can end up wasting hundreds of dollars by not targeting the right keywords and getting the return on their investment that they need. By hiring consultants who do PPC full time, you can guarantee that your ad dollars are being spent right and that the campaign is highly focused and profitable.
> Initial keyword research and ongoing keyword research throughout the campaign
> Google Ad account set up and management
> Regular budget recommendations & consulting
> Custom ad copy and landing page design
> Regular campaign tracking and refinement
> Monthly performance reports and analytics data