If you ask any ordinary person what they know about Search Engine Optimization – or SEO – they’ll probably tell you that you need to add lots of keyword to your website to get more website traffic. Keyword optimization is by far one of the most well known aspects of SEO and content optimization, but [...]
Event tracking is used by placing a specific set of tags in your call to action code or other clickable graphic code to track valuable action and user types. Event tracking can be used in conjunction with your Analytics Goals in order to gain more valuable insight into the performance of your calls to action [...]
Google Analytics is a great tool, and you can gain tons of insight into user behavior, intent, site performance, and more. But what if you have campaigns that stretch over multiple social, offline, and web platforms; if you have high-profile call-to-actions; or you have a high-profile link that you’d like to especially track? You can [...]
In Google Analytics, have you ever wondered what the User Defined Reporting tool is? Creating a user definition is extremely useful for segmenting visitors and understanding trends as they relate to your Analytics Goals. User Defined Reporting allows you to attach labels to particular users in order to segment and track their behavior. It’s done [...]
Google has made a number of changes in the last couple of years around promoting brands in terms of trust, including the now famous Vince Update of 2009, where a significant algorithm was made by Google to use large well-known brands as a source of trust for links. Google CEO Eric Schmidt gave his [...]
It can be a daunting task introducing SEO into a large organization that’s yet to know the value it can bring to its online presence. The challenge is made more complex by the sheer scope of brands and products it has, multiple language versions (for multinationals), the number of SEO programs needed, and the wide [...]
Large-scale websites tend to suffer more duplicated content situations than smaller sites, and this has been one of the more challenging aspects of SEO on an enterprise level. Google states: Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this [...]
Search engines are constantly indexing content, and recording which site links to which other site, the content that appears on each page, the tags and keywords associated with certain topics, and a number of other elements. In all, there are hundreds of different signals search engines use to determine relevance – a word that’s used [...]
Everybody knows that feeling deep down inside when our conscience warns us that we’re about to do something that’s not quite right. You’ll get that feeling if ever you stray into the less respectable areas of SEO. The rules of good SEO aren’t complicated after all, we just learned what ethical SEO involves, and it [...]
Content may be king, but it can easily be dethroned by a flawed technical implementation. By putting some consideration into the markup that surrounds it, you can make the content you’ve developed based on your keyword research work even harder for you. From an SEO perspective, the development of the site needs to focus on [...]
